Is Amazon planning to eliminate seller fulfillment?

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    Over the past year and a half, we have seen the emergence of an absolute zero tolerance policy on Amazon when it comes to Amazon seller fulfilled requirements. It began October 2014 when Amazon enacted some extremely strict seller fulfilled standards. Amazon’s standards require all metrics be met within Amazon’s target or the seller accounts with receive a suspension. The seller will be suspended after only a 7 day period if during that 7 day period the seller falls below the minimum metric expectation. A suspension meant complete loss of account use and it was necessary to send an appeal to amazon through available back end ink to get account settings reinstated. Now, things happen, we personally were a part of a heavily flooded area last October and were suspended due to shipping delays resulting from service cancellations and employees who could not get to work. We were able to get the suspension lifted immediately after we explained in writing however 0 tolerance does not lead one to believe Amazon truly supports this aspect of their marketplace.

    Amazon has continued to changed their back end. They have added additional metrics dictating seller standards as well as changed site functionality. Prior when a seller is suspended, an appeal option comes up. That option is gone. Instead the seller account remains active but all seller-fulfilled items are blocked with an option offering conversion to FBA (fulfilled by Amazon). Further, there is no longer an appeal option and according to those I have spoken with, Amazon has no desire to reinstate seller fulfillment and continues to offer FBA.

    So, does this mean Amazon is getting out of the seller-fulfilled business? Are you ready to convert your Amazon business to FBA?

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