There is nothing Special about what I sell. How do I stand out?

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This topic contains 4 replies, has 2 voices, and was last updated by  SteveCog 8 months, 2 weeks ago.

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  • #149 Reply

    Caylee Jennings
    Keymaster

    Hi All! I would like to start the conversation with a question submitted by my friend LaToya:

    There’s nothing special about what I sell…..I’m simply reselling lingerie items that other businesses sell for a much lower rate. I just don’t know how to grow it or if its even worth it because lingerie is so seasonal.

    My reply:

    What is special is you. This may sound cliche but with so many people selling the exact same item and tying to undercut you on price every step of the way, you have to make yourself stand out and ultimately create a following. In our experience, word of mouth has been the most effective way for us to grow our business. And how do you get that? Start with a very inviting listing, website, social media post, etc that really is eye catching. Make sure you are featuring your key customer service aspects. Make sure kindness shines through in your emails to provide your customers with the best possible experience and most importantly, include those “little extras” so when your customer receives your package, they will want to go back to you again.

    I will never forget my first order I bought on eBay (a gently worn baby dress) all wrapped in tissue, tied with a ribbon, and a sweet almost poetic note included from the seller. That beginning is what inspired me to create our custom line today. You just can’t always beat everyone on price but you can make them want to buy from you again and share that exceptional experience with others.

    Through our blog, my ultimate goal is to create a community of sellers that will share, learn, and grow from one another. Please ask me and our community anything you want and please share your valuable insight and experiences with others. The goal is to create growth by being better than our customer’s expectations so that they have to share the “unboxing joy” they felt with others.

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